We are a dynamic and inspiring company that aims to have an exciting portfolio consisting of products from all over the world, offering wines for all occasions. We work with internationally renowned wine brands as well as products that are tailor-made by us for the Norwegian market.
Established in 1962 by Nils Ekjord, our company has long experience in the wine and spirits business in Norway.
The Ekjord-group consists of 6 companies named Ekjord AS, ABC-Wines AS, Better Brands AS, Fine Wines AS, Quality Brands AS and Ekjord Sweden AB.
We work closely with our producers and offer detailed feedback on the work we do in our market. Our main focus is to gain large volumes by building our brands primarily through Vinmonopolet. We want to offer a broad assortment but avoid competing items in stock, this way we can focus on building volumes for all products in our portfolio.
If you have a product that you think would fit in our portfolio, please don't hesitate to contact us. We are always looking for new and exciting projects.
A key element in Norwegian alcohol policy has been to remove the private profit motive from sales of wine, spirits and strong beer. As a result, Vinmonopolet is wholly owned by the state.
VINMONOPOLET’S PURCHASING PROCEDURES AND PRODUCT RANGE
Vinmonopolet decides which products to launch in its “basic” and “one lot” ranges. Wholesalers decide which products are to be launched in the “to order”, “additional” and “test” ranges.
All products sold through Vinmonopolet come from suppliers who have entered into a wholesale agreement with Vinmonopolet.
Vinmonopolet has five product ranges:
One lot range
To order range